How Should A Proposal End?

3 minutes read

A proposal should end with a strong conclusion that clearly restates the key points of the proposal and highlights the benefits of accepting the proposal. It should also include a call to action, encouraging the recipient to take the next steps outlined in the proposal. Additionally, it is important to thank the recipient for considering the proposal and express enthusiasm for the potential opportunity to work together. Finally, the proposal should end with a professional closing, such as "Sincerely" or "Thank you for your time and consideration."


How do you demonstrate confidence in the proposal conclusion?

  1. Summarize key points: Briefly recap the main points and findings of the proposal to show you have a clear understanding of the topic.
  2. Reiterate the benefits: Remind the audience of the benefits and advantages of your proposal, emphasizing how it will address the needs or solve the problems identified earlier in the document.
  3. Address potential concerns: Acknowledge any potential objections or challenges that may arise and explain how you plan to mitigate them or why they are not significant enough to derail the proposal.
  4. Provide a call to action: Clearly state what you believe should happen next - whether it's approval of the proposal, further discussion, or additional research - to demonstrate your confidence in the strength of your recommendation.
  5. Maintain a positive tone: Use language that is positive, assertive, and confident throughout the conclusion to convey your belief in the viability and effectiveness of your proposal.
  6. Express gratitude: Thank the audience for considering your proposal and express your confidence in its potential for success.


How can you create a sense of urgency in the conclusion of a proposal?

  1. Highlight the potential benefits or consequences of not taking immediate action: Clearly outline the positive outcomes that could be achieved if the proposal is accepted and implemented quickly. On the flip side, emphasize the negative consequences or missed opportunities that might occur if action is delayed.
  2. Set a deadline: Clearly specify a deadline by which a decision needs to be made or action needs to be taken. This can create a sense of urgency by creating a finite timeline for action.
  3. Use strong language: Employ strong, persuasive language in the conclusion to drive home the urgency of the situation. Use phrases such as "time is of the essence" or "act now to secure these benefits."
  4. Provide a call to action: Clearly outline the steps that need to be taken to move forward with the proposal and urge the reader to take action immediately. Make it easy for them to make a decision by providing clear instructions on what to do next.
  5. Use testimonials or case studies: Highlight success stories or examples of how the proposal has benefited others who have taken swift action. This can demonstrate the potential rewards of acting quickly and create a sense of urgency.
  6. Appeal to emotions: Appeal to the reader's emotions by highlighting the potential emotional stakes involved in the decision-making process. Create a sense of urgency by tapping into their desires, fears, or concerns.


How should you reiterate your key points in the conclusion of a proposal?

In the conclusion of a proposal, you should reiterate your key points by summarizing the main ideas and arguments you have presented throughout the document. This helps reinforce the main message and highlights the most important points for the reader. Additionally, you can emphasize the significance of these key points and how they align with the overall goals and objectives of the proposal. It is also a good idea to connect the key points back to the problem or opportunity that the proposal aims to address, demonstrating how your proposed solution can effectively solve the issue at hand. Lastly, you can provide a call to action or recommendation based on the key points to inspire action and encourage decision-makers to support your proposal.

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